How to Use the Promotional Tools on eBay
eBay wants you to be successful. Essentially, if
their sellers are not making any money, eBay is
not making any money – or not enough money.
eBay does have one other very small source of
revenue, which comes from the sellers. This revenue
is realized from the promotional tools that actually
help you, as a seller, have more successful auctions.
The promotional tools on eBay are very inexpensive.
For instance, you can have a bold listing for just a
few cents. Highlighted listings are equally inexpensive.
These two tools could easily raise your final price by
as much as 25%! Not all promotional tools cost money.
Many of them are free. The available promotional tools
found on eBay are product finder, gallery, bold,
highlight, border, gift services listings, subtitles, featured
home page, featured plus, featured gallery, keywords,
co-op advertising, and optimized listings.
If you are serious about making money from your eBay
auctions, or if you are selling just one high ticket item,
you should definitely take advantage of the eBay
promotional tools that are available to you. These can
easily be found through your sellers account.
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When Things Go Wrong: How to Resolve eBay Disputes.
eBay has quite an intricate and long-winded dispute resolution procedure. In this email, I’ll try to break each step down for you, so you can see what’s involved and how long it takes.
As an example, let’s go through what you would do if you paid for an item but didn’t receive it from the seller.
Before you open a dispute: Give the seller a chance to send the item before you get ahead of yourself and open a dispute. If you’re concerned about how long the item is taking to arrive, the first thing you should do is send a polite email to the seller saying that you haven’t received it and asking whether they have posted it. You should also check your own email address in eBay’s options, to make sure that the seller can reply to you. As a last resort before opening a dispute, you should try to call the seller on the number eBay has for them. You might have to pay long-distance charges for the call, but that’s better than dragging the auction through mediation for months.
Step 1 – You open an Item Not Received dispute: You can do this here: feedback.ebay.com/ws/eBayISAPI.dll?InrCreateDispute.
All you need to do is enter the item number and say that you did not receive the item.
Step 2 – eBay contacts the seller: eBay sends the seller an email that tells them that you’ve said you didn’t receive the item. Then can then choose to tell you one of three things: that your payment hasn’t cleared yet, that the item is in the post, or that they’ll give you your money back. The seller can also tell eBay that they would like to send you a message.
Step 3 – You talk to the seller: You try to work out what’s happened directly with the seller, sending messages back and forward. Hopefully they’ll agree to give you a refund for the sake of their feedback, or your item will turn up in the post during this time.
Step 4 – Closing the dispute: After 30 days (or 10 days if the seller didn’t respond), you have two options to close the dispute: either you were satisfied or you weren’t. If you weren’t satisfied, then you can claim under eBay’s purchase protection program for up to $200.
Independent Dispute Mediation.
If you don’t want to go through eBay’s own process, and especially if the auction was for a high-value item, then you can use a third-party mediator. eBay recommend SquareTrade, at www.squaretrade.com, who provide mediation to many websites where there are buyers and sellers. They will contact the seller on your behalf and then mediate as you negotiate what to do from there.
Sellers who are committed to going through SquareTrade’s mediation for any disputes can sign up to display the ‘SquareTrade seal’ on their auctions. This gives their buyers $250 fraud protection, and shows that their identity has been independently verified so they are who they say they are.
When your sellers aren’t in such good standing, though, you need to be careful to avoid being a victim of fraud. There are a few scams that you especially need to look out for – we’ll cover them in the next email.
What’s Your eBay Reputation Really Worth?
Your eBay reputation is everything you are on eBay – without it, you’re nothing. Your reputation is worth as much as every sale you will ever make.
If you’ve ever bought anything on eBay (and the chances are you have), then think about your own behaviour. Buying from a seller with a low feedback rating makes you feel a little nervous and insecure, while buying from a PowerSeller with their reputation in the thousands doesn’t require any thought or fear – it feels just like buying from a shop.
A Bad Reputation Will Lose You Sales.
In fact, a bad reputation will lose you almost all your sales. If someone leaves you negative feedback, you will feel the pain straight away, as that rating will go right at the top of your user page for everyone to see. Who’s going to want to do business with you when they’ve just read that you “took a month to deliver the item”, or that you had “bad communication and sent a damaged item”? The answer is no-one.
Your next few items will need to be very cheap things, just to push that negative down the page. You might have to spend days or even weeks selling cheap stuff to get enough positive feedback to make anyone deal with you again.
It’s even worse if you consistently let buyers leave negative feedback – once you get below 90% positive ratings, you might as well be invisible.
You Can’t Just Open a New Account.
Besides eBay’s rules about only having one account, there are far more downsides than that to getting a new account. You literally have to start all over again from scratch.
You won’t be able to use all the different eBay features. Your existing customers won’t be able to find you any more. Your auctions will finish at a lower price because of your low feedback rating. Opening a new account is like moving to a new town to get away from a few people who are spreading rumours about you: it’s throwing out the baby with the bathwater.
A Good Reputation Will Get You Sales.
When a PowerSeller tells me something, I tend to believe them. They can be selling a pretty unlikely item, but if they guarantee it is what they say it is, then I trust them – they’re not going to risk their reputation, after all. This is the power of a reputation: people know you want to keep it, and they know you’ll go to almost any lengths to do so.
This is true even to the point that I would sooner buy something for $20 from a seller I know I can trust than for $15 from someone with average feedback. It’s worth the extra money to feel like the seller knows what they’re doing, has all their systems in place and will get me the item quickly and efficiently.
You really will find selling on eBay so much easier, and there’s only way to get a good reputation: make sure you please your customers every time. But some customers can be, well, just a little difficult to please. In the next email, we ask: is the eBay customer always right?
Finding Maritime Items at Art Auctions
I find some really nice maritime items for my collection at art auctions. I went to an art auction in Charleston last month and found a pair of candle powered navigation lights that were used on ships in the 19th century. These types of candles were also used in lighthouse stairwells.
My collection also includes a maritime item that was made in 1891. It is a chronometer and it still keeps great time. It is very special because the broad arrow on it indicates that it was purchased by the British Navy and they are known to have only the best time pieces. I found this piece of my collection at an art auction in New Hampshire.
I have another chronometer in my collection that I found at an art auction in Dallas. It was sold to me in a wooden box from someone that had owned it for fifty years. They had kept this maritime relic in a closet. I plan to keep it on display.
I was at an art auction in Miami a couple of years ago and found a fantastic maritime item for my personal collection. The compass that I won was over 100 years old and was made in Persia. The compass face has all twelve signs of the zodiac engraved on it. I thought that this was a great find.
My kids thought I was crazy when I drove to an art auction is Hartford and drove back with three hundred pounds of maritime Navy anchors. I thought they’d look great in the yard. I like to have art in my yard, in the beds I made around my trees. No one wanted to help me unload them.
I found myself in a bidding war at an art auction in Mississippi over the original builder’s plate from the SS Contessa. It is truly a unique and wonderful maritime item. I have polished it and it gleams in the display case I bought for it.
Maritime items don’t seem to be in as much demand anymore. A few years ago, my collection got easier to add to for some reason. Art auctions everywhere I went started having really great things on the auction block.
The brass plaques from old ships have always been one of my favorite things to find up for sale at art auctions. One of my favorite maritime plaques came from a ship that was used in WWII. The ship that the plaque was on was called the Marechal Joffre and it was taken from the French in 1942. The Maritime Commission renamed the ship USS Rochambeau.
I had a friend of mine that was going to attend an art auction in Anchorage a couple of years ago bid on a bell for me. I had no idea how much the freight charge was going to end up being, but I wanted this maritime item in my collection. It was magnificent.
There is going to be a really nice maritime item at an art auction I intend to attend this weekend. Lighthouse items are of interest to me more and more lately. I have found that there is going to be an antique brass oil lamp up for auction and I plan to win it. The price will probably get up to fifteen hundred dollars, but I don’t care. I need this maritime item in my collection.
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EBay Sellers: How You Can Use Completed Searches to Your Advantage
Are you an eBay seller? If so, are you successful at what you do? Perhaps, the better question to ask yourself is if you are making a profit selling on eBay? If you aren’t, there are a number of steps that you can take to increase your chances of making a sale.
When it comes to improving your chances of making a sale on eBay, your first impulse may to be change the way that your eBay items are listed for sale. For instance, it is often suggested that you upload detailed pictures of your items, provide detailed descriptions and such. While you will want to try doing so, you will also want to focus on the items that you are trying to sell. Your problem, with making a profit on eBay, might be the items that you have listed. If you have a poor quality item, you may not be able to sell it, but you would still be responsible for paying your eBay fees. In this case, you will not only be unable to make a profit, but you may also end up losing money.
When it comes to knowing which items you can profit from selling on eBay, there are many sellers who think that it is impossible to do. While it may seem impossible, it isn’t. Before actually trying to list a particular item for sale online, like an old music CD, you can check to see if that item has been sold on eBay before. If that particular item was sold before, you can also figure out exactly how much money it sold for! This will give you a good idea as to whether or not it would be worth it for you to spend the time creating your auction listings and paying eBay’s fees. Although the decision as to whether or not you still want to post your item for sale is yours to make, it may give you inside information; inside information that you will want to take into consideration when making your decision.
To perform a search of completed auctions, you will want to perform an advanced search. The link to the advanced search form can be found by eBay’s traditional search box. The only thing that you will to do differently is check the box labeled “Completed Listings Only.” Your results will include auctions that meet your searching criteria, but that have already been completed. If an item sold, its price will be outlined in green print. If an item did not sell, the asking price will be outlined, but in red print. As previously stated, performing an eBay completed search gives you the ability to tell whether or not you have a good seller on your hands.
In fact, you can not only use a completed listing search to determine if an item you already have is worth money, but you can also use this eBay tool to help you make money. If you are like many eBay sellers, there is a good chance that you are always on the lookout for great deals, bargains, or antiques. Familiarizing yourself with popular eBay items, ones that can be considered “hot sellers,” is a great way to make yourself a profit on eBay. Should you have the ability to do so, you may want to have a partner at home looking up eBay completed listings, while you are out shopping for items to sell at yard sales, flea markets, or thrift stores.
Performing an eBay completed listing search will only take a few minutes of your time. Despite only taking a few minutes of your time, eBay completed searches can help you make money as an eBay seller, not lose it.
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What You Need to Know BEFORE You Get Started on eBay.
So you’ve decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end.
What to Sell.
First off, you need to know what it is you’re going to sell: what’s your speciality? You’ll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won’t get any loyalty or real reputation if you just sell rubbish at random.
When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don’t know anything about then you’ll never write a good description and sell it for a good price.
You might think you’re not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I’m sure you’ll discover some kind of interest. If all else fails mention it to your friends and family: they’ll almost certainly say “Oh, well why don’t you sell…”, and you’ll slap your forehead.
Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you’re knowledgeable about and it’s small and light enough for postage to be relatively cheap, then that’s great!
Don’t worry if you think the thing you’re selling is too obscure – it isn’t. There’s a market for almost everything on eBay, even things that wouldn’t sell once in a year if you stocked them in a shop. You’ll probably do even better if you fill a niche than if you sell something common.
Tax and Legal Matters.
If you earn enough money, you should be aware that you’re going to have to start paying tax – this won’t be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.
Prepare Yourself.
There are going to be ups and downs when you sell on eBay. Don’t pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.
Anyone can sell on eBay, if they believe in themselves – and if you do decide it’s not for you, then the start-up costs are so low that you won’t really have lost anything.
If you’re ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. Our next email will give you a guide.
EBay Sellers: Tips to Help Your eBay Items Sell
Are you an eBay seller? If you have been looking for a relatively easy way to make money, there is a good chance that you are. Different individuals use eBay, but many use eBay to make a little bit of extra money or even to financially support themselves and their families. If you are an eBay seller, how is everything currently going? Are you making as much money as you had hoped to? If not, you will want to continue reading on; as some tips are outlined below on how you can help to make sure that your eBay items sell.
When it comes to buying items on eBay, there are many eBay buyers who are the lookout for eBay scams. Before purchasing an item, one of the first things that an eBay buyer does is check the feedback of the seller. Doing business with a highly rated and recommended eBay seller reduces or completely eliminates the chances of getting scammed on eBay. Feedback helps to give you a good reputation, but there is something else that can help you get a good reputation too, an “About Me,” page. This is a page where you are able to introduce yourself and give a little bit of background information about yourself or your eBay business. “About Me,” pages are optional, but there are a number of benefits to having one.
Once an eBay buyer has learned that a seller who has an item that they want for sale is a reputable one, they will then continue to examine the product being sold. This is where your biggest chance of making a sale comes in. First, you will want to make sure that your products are being sold at a fair price. Keep in mind, when making your auction listings that you want to make a profit, but you don’t want to scare off any potential buyers with high prices. Just making sure that your prices are reasonable is enough to increase your chances of making a sale.
Secondly, you will want to make sure that you accurately describe all of your items that are being sold. For instance, if you are selling a lot or a group of children’s toys, you may want to take the time to list the names of each toy being sold. Outline the condition that each toy is in as well. If you are selling toys that require batteries, you may want to state whether or not the batteries are included. Providing a detailed, accurate description of all of your items will definitely increase the chances of them selling.
In addition to a detailed description, it is also important that you have pictures of your items. eBay allows you to post one free picture, but more can be posted for additional fees. Don’t let these additional fees deter you from posting additional pictures, as they are likely to increase the chances of making a sale. In fact, you may want to look into free photo sharing websites, such as PhotoBucket, as they allow you to post additional eBay pictures for free. When taking pictures of your eBay items, you will want to make sure that you take a number of close-up pictures. Also, make sure that the pictures are easy to see and that the lighting is good. Having poor pictures or no pictures at all is one of the many reasons why many eBay items go unsold.
The methods of payment that you accept may also have an important impact on how well your eBay items sell. One of the most common forms of payments used, to pay for eBay purchases, is PayPal. The reason why PayPal is so popular is because it enables shoppers to buy items from you, without having to disclose their account numbers. If you aren’t already accepting PayPal, you will want to look into doing so. Although most eBay buyers use PayPal, you will also want to remember that not everyone does. For that reason, you may also want to accept other methods of payment, including money orders or personal checks. The only thing with personal checks is that you may want to wait until the check clears before shipping the buyer their merchandise, especially with large purchases.
By implementing the above mentioned eBay seller tips, you may start seeing an increase in your eBay sales, even right away. In all honesty, you need to think of it from a seller perspective. Look at your auction listings; would you buy what you were selling?
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An Introduction to Bidding and Buying on eBay.
Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you’ve never used it and you’ve no idea what it’s all about, then the chances are that you’re starting to feel a little left out. But don’t worry! This email contains everything you need to know about the basics of bidding and buying on eBay.
So What is eBay?
eBay is an online auction website – and not just any auction site, but the biggest one in the world. If you know how an auction works, then you already know how roughly eBay works. Someone adds something they want to sell to the site, and then buyers come along and place bids on it. The highest bid wins the item! It’s that simple.
eBay being an online auction makes a big difference, though. Buying and selling are not reserved for any elite. eBay accept almost any item, no matter how small, and will then advertise it on their sites all over the world. It’s a powerful combination of an auction and a slightly chaotic marketplace.
What is Bidding?
Bidding is when you say how much you will pay for an item in an auction. Bidding on eBay, however, doesn’t work in exactly the same way as a normal auction, at least in theory. On eBay, you tell the site what the maximum you are willing to pay for each item is, and then eBay places the bids on your behalf. That means you could say you were willing to pay up to $100 for something and only have to pay $50, if that was the highest maximum bid anyone else placed.
It’s not as complicated as it sounds – the best way to get used to it is to give it a try. First, the best thing to do is to go to the eBay website designed for your country. If you don’t know the address for it, just go to www.ebay.com and it will tell you there. Now, on the front page you should see a big box marked ‘search’: just type in anything that you’d like to buy there.
Wasn’t that easy? Now you should have a list of items for sale in front of you, along with how much people are currently bidding for them and the time when bidding ends for each item. If you click one of these, you can read the description, and then – if you’re happy with the item and happy to pay more than the current highest bidder is – you can bid!
How Do I Bid?
Go ahead and scroll down to the bottom of an item’s description page, and type the maximum you are willing to pay (your maximum bid) into the box. Then simply press the ‘place bid’ button – you will need to sign in once you press the button, or go through a quick registration process if you don’t have an eBay username).
If someone else’s maximum bid on that item is higher than yours, then eBay will tell you and give you the opportunity to bid again. Otherwise, you’re now the new highest bidder! All you need to do now is wait until the end of the auction – if someone else outbids you, then eBay will email you and you can bid again.
All sounds great, doesn’t it? But by now you might be wondering whether a site as chaotic as eBay can really be all that safe to buy from. That’s why the next email in this series will be about your rights when you buy from eBay.
Art Auctions for Vintage Posters
Vintage posters are always available at art auctions. I have found all kinds of vintage poster art auctions lately. I really liked a vintage poster I found that was from the 1928 Olympics in Amsterdam. The poster is rare because it is one of the only 500 of the 10,000 printed that is in French.
Another vintage poster I found in an art auction was from 1917. It depicts French woman in war time performing various tasks. The poster celebrates the contribution of French women in the workforce. During war time, French women made up forty percent of the workforce.
I’m always a sucker for old vintage posters of rock bands. I look for them in art auctions all the time. I like ones that are autographed, like the one from The Who that I saw recently. I felt like the starting bid was a little high and so I didn’t try to win it.
I have been leaning more and more lately toward French vintage posters. I found a vintage poster for Orangina that was printed in 1970 at an art auction recently. I thought that the art auction would only get to one thousand dollars, but I was wrong. The vintage poster sold for twelve hundred dollars.
My older brother needed something interesting for the walls of his new apartment. I started looking for vintage posters in art auctions and found the perfect poster. The one that I found featured race cars and he loves race cars. The poster was from the 1965 Nurbergring Grosser Preis Von Deutschland and looked fantastic for being forty years old.
French advertisements seem to make the best vintage posters. I like finding art auctions for posters advertising products like Lu Biscuits. I found a great vintage poster for less than a thousand dollars and it looks great in my kitchen.
Vintage posters that relate to travel always get a lot of interest at an art auction. I saw a lovely poster that was advertising the English Lake District in France. The poster was produced in 1905. I like viewing them, but I do not personally collect posters in this style.
I found a vintage poster at an art auction that advertised shoe polish. This was a French poster that was made in the 1930’s. I framed it and put it in my dressing room. It fits in there perfectly and really adds to the feel of the room.
My sister married a man with a cycling shop. They have used a variety of cycling related items to decorate their home. My favorite piece is an old fashioned tricycle they keep in the formal living room. I found a vintage poster in an art auction that depicted an advertisement for Celtic Cycles and they loved it when I gave it to them.
I found set of vintage posters of The Beatles that were made in 1967. The posters were for sale an art auction I attended. I have seen vintage posters designed by Richard Avedon before and I really liked his vision of The Beatles. These vintage posters were well worth the two hundred dollars each I paid for them.
The vintage poster that I have my eye on right now is up for sale at an art auction coming up. It is an Andy Warhol advertisement for Chanel perfume. I want to win this vintage poster and frame it and hang it on the wall of my master bathroom. It would be perfect there and would absolutely complete the look I was going for.
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EBay Auction Buyer’s Tips and Tricks.
eBay isn’t just an auction and a marketplace: often it can feel quite a lot like a game. Like any game, you can get ahead if you think strategically, using your head to outwit the other buyers and get the best price. Here are a few things you can try.
Shop in the Summer.
This is simple, but effective. Summer is the quiet season on eBay – almost everything sells for less. While everyone else is out enjoying the sun, invest a little time to find some real bargains.
Beat Them by a Few Cents.
Outbid people by a few cents instead of a few dollars – if they don’t check back before the auction ends, then you will be the winner. To avoid people using this tactic on you, though, always bid strange, hard-to-guess amounts instead of round numbers.
Play Dirty.
If you know when the auction ends, you can get in there at the very last second and outbid your rivals. The chances are that they won’t have the time to sit in front of the auction waiting for it to end – as a rule, he who stays wins. If someone else does retaliate at the end of the auction, though, try not to get carried away in those last few seconds and end up paying too much!
Take Risks.
This is a strategy for the braver eBay buyer. All of the advice you will see for eBay beginners tells you to buy items that have good pictures, clear descriptions, trustworthy sellers and all the rest. If you’re brave, why not take a risk and do the exact opposite?
Many buyers won’t want that item from the seller with a feedback rating of 5, no picture and a one-line description. If you take a calculated risk and bid anyway, you might be able to make a tiny bid and win by default. There are people on eBay who make their living from winning auctions like these, taking good pictures of the item, writing a good description and then reselling it at a huge profit. Be careful, though: do this for long enough, and you will inevitably lose your money at some point. It’s especially unwise to try it with very high-value items.
Avoid Bidding Wars.
There are few things on eBay that are so rare that you’ll only see them once and never again. There are usually quite a few sellers who have an item. What’s more, they will generally have more than one to sell, even if they haven’t listed them all at once. Always check your seller’s history to see whether they sell your item all the time – and if they do, then wait for the next one instead of bidding to the skies.
Now, there may come a time in your eBay life when you realise that you’ve screwed up your bid, and you wish there was an ‘undo’ button. Here’s the good news for you: there is! The next email will be all about withdrawing your eBay bids.