How to Use eBay to Grow Your Other Businesses.
Most of the people who make money from eBay don’t actually make all of that money on eBay. There are all sorts of ways you can use eBay to give your existing businesses a helping hand.
The Supply Side.
If you have any leftover stock or used items from another business you run, then why not sell them on eBay? You can make this a regular thing, using it to get rid of things that won’t sell for the premium you ask for in a shop, or items that are no longer in demand in the town or city where your business is based.
You can really make a lot of money this way, if you know what you’re doing. You will, of course, already be an expert in the items you’re selling, as you use them in your business, and you’ll know that the items are of high enough quality to be sellable. This is a whole new market for your old inventory!
Not only that, of course, but remember that your good eBay reputation will make you a great buyer! If there’s ever anything you want to get for your business, the chances are you’ll be able to get it on eBay for a discount.
The Sales Side.
Here, though, is where the true power of eBay lies. eBay give you an ‘About Me’ page, where you can write anything you like and link anywhere you like. This means that you can get traffic to your business’ website by linking to your website from your About Me page and linking to your About Me page from each auction.
To create an About Me page, just click on ‘Community’ on the toolbar, scroll to the bottom of the page, and click ‘Create an About Me page’. You then get the option to either enter your own HTML or let eBay guide you through the process. All you need to do is write a little about your website, link to it, and you’re done – you’ll notice that more people start to come to your site straight away.
There are thousands of people who swear by this technique to drive traffic from eBay to their website – with a little persuasive sales copy on your site, they say, you can sell directly to buyers, cutting out the eBay middleman. What’s more, all the traffic you’ll get will be targeted – because the people who click through were interested in your auction to begin with.
This can be a really powerful technique, especially if you’ve already got an e-commerce site. Even if you haven’t, you might find it worth your time to set up a website that does nothing but list your eBay inventory with a few dollars off each item, with a PayPal ‘Buy Now’ button for each item. Then simply make the link to your About Me page read ‘Visit my website for even more bargains!’, and you’re done.
Now that you’ve seen how to drive visitors to your website, maybe you’d like a little help getting your auction in front of buyers. That’s why our next email will show you the secrets of taming the eBay search engine.
How to Choose the Right eBay Product Category.
Some people think it’s easy to choose the right eBay category, and often it is. Sometimes, though, it might not be quite clear exactly what to go for.
Why is it Even Important?
Plenty of people use the category system to find items, when they’re not looking for something specific. If your item is listed in the wrong category – or you’ve just given up and listed it in ‘Everything Else’ – then these people aren’t going to find your auction.
Also, listing items in the wrong categories is against eBay’s rules, and eBay say they will remove any auctions that are wrongly categorised. They don’t often actually do this, but it’s not worth the risk – especially since breaking any rules can cause them to penalise your account, including losing PowerSeller status if you have it.
So What Can You Do?
eBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click ‘search’. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.
If that doesn’t work for you, then search yourself for items like yours, and pay attention to which category most of them seem to be in (you can see this near the top of each item’s description page). Try different words and see which ones come back with the most results. You can also browse through all the available categories from eBay’s front page.
Remember that the more specific the category is, the better – use as many subcategories as are appropriate. Don’t just list your HP laptop in the ‘Computers’ category, for example – list it in ‘Computers > Laptops > HP’. Don’t worry: your item will still appear in the ‘Computers’ category, as well as ‘Computers > Laptops’, because items listed in subcategories are always listed in every category above.
Take some time to look through all the categories and get familiar with the way eBay as a whole is laid out. After all, that’s better than getting a few months down the line and finding that you still think of eBay’s category system like it’s some kind of scary jungle.
What if More Than One Category Fits?
Don’t worry, eBay have you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This isn’t always worth it, though – some items only really fit properly in one category, and listing them in extra categories is just a waste.
Once you know where to list your item, the next step is to write your auction’s title. The title is the most important thing about your auction – the difference between a good title and a bad title can be the difference between $10 and $100. That’s why I’ll take you through the dos and don’ts in the next email.
Looking for Collectible Postcards
I’ve found that the best place to find collectible postcards is at art auctions. I was at an art auction in Eastlake, Ohio looking for stained glass and found them auctioning a lot of vintage collectible postcards. I bought the lot at the art auction and it contained almost three thousand beautiful collectible postcards.
About thirty percent of the collectible postcards were pre-linen. These are postcards that were all made before 1930. The linen collectible postcards were made from 1930 to 1945 and the lot I won at the art auction had thirty percent linen cards as well.
Forty percent of the lot I won at the art auction was for early chrome collectible postcards. Most of them were from the fifties and sixties. There were also collectible postcards from the British museum series from the seventies.
The collectible postcards that are my favorite are all turn of the century and were sent for holidays. Valentine’s Day collectible postcards from the early 1900s are very romantic. The Christmas postcards have some really nice artwork. I was really fortunate with the purchase at the art auction because the assortment was so varied.
My collection of collectible postcards contains many different themes. I like the non-US card. I found an art auction that had a shoebox full of these postcards and they were from places like Bermuda, Zurich, Rio de Janeiro, Dresden, Germany, Ireland and even Istanbul. I had never owned a collectible postcard from Niger before that art auction.
People who do not collect vintage collectible postcards just don’t understand their value. They are usually not even mentioned as being part of an art auction. I go to art auctions every other weekend on the off chance that there will be collectible postcards on the auction block.
I am always so pleased when I find linen ere collectible postcards at an art auction. The auctioneer at most art auctions does not even announce the lot as linen postcards; he usually just announces it as vintage or old collectible postcards. His lack of knowledge of the subject almost always works to my advantage.
I have various collections of collectible postcards within the main collection. I tried for awhile to complete a set of state views in all linen era postcards. I can’t even count how many art auctions I attended before I even had thirty of the forty eight states. I know that I finally tired of the pursuit and have just put it on the back burner.
The holiday collectible postcards go to collectors of more than just postcards. I’ve seen people buy holiday collectible postcards at an art auction just to frame and decorate with them during certain holidays. I actually found five really nice vintage Christmas collectible postcards at an art auction and had them framed for my mother as a Christmas gift.
I went to an art auction and estate sale of a man whose grandfather had been a colonel army officer. The collectible postcards that I found there were fantastic. The officer had amassed 353 different postcards from India. It was amazing. They had been tucked into an album and never used and were in perfect condition.
For awhile, I thought that I wanted to collect postcards from soldiers in WWI. I found a two hundred piece lot of this type of collectible postcards at an art auction in New Haven. The mix of cards was British, French and German. It was interesting because some of the collectible postcards were censored. I’ve never seen censored collectible postcards before.
The most I’ve ever spent on collectible postcards at an art auction was $530 for four postcards. They were all from 1904 and they depicted automobile racing. They were in pristine condition. I doubt that I will ever find any more even remotely like this the rest of my life. They were exceptional.
The lot of collectible postcards I found last weekend was really fun to look through. The art auction had a lot of things from a family that had emigrated here from Serbia. The postcards were all from either Serbia or Belgrade. This was a good lot and it went for the opening bid.
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How to Get eBay Coupons.
You have to be very lucky to be one of the chosen few who receive an eBay coupon by email. These coupons are just like cash that you can use towards anything you buy on eBay – the only conditions being that you pay using PayPal, and that you are using eBay in the USA, Canada or the UK.
There are two ways to get eBay coupons.
Wait for that Email.
Of course, if you just wait, you’ll be waiting for a long time. You have to do something to make yourself look like the kind of person eBay would want to tempt back with a coupon. If you open an account, buy a few medium-value things and then suddenly stop, the chances are you’ll find yourself with some kind of special offer – but still, not always.
Go Searching.
The better way, of course, is to go and find the coupons that are out there on the web. This is quite hit-and-miss, as eBay don’t always have an offer on, but when there’s a valid code you can guarantee that it’ll be everywhere within a few hours. Just type ‘ebay coupon codes’ into your favourite search engine, but be prepared to pick through some rubbish. You might find you have better luck if you use a more obscure search engine, where people haven’t taken the trouble to game the results.
If going through search engines is too much for you, then just keep an eye out at any community forums you frequent, where someone might just post one. You probably have the best chances if you make a few friends on eBay’s own forums at hub.ebay.com/community. It can be fun and educational to chat to the regulars there too, so you really have nothing to lose.
How do You Redeem Coupons?
A coupon is basically a code, with some being quite long. All you need to do is pay with PayPal as usual for the item you want to use the coupon towards. After you choose PayPal as your payment method, you will notice a heading that says ‘Coupons, Gift Certificates and eBay Anything Points’. Type the coupon code in here: they can be long, so you should use copy-and-paste to make sure you get it right. Just click ‘Redeem’, and it’s good to go.
Don’t worry about causing problems for sellers by doing this, by the way – they have no way of even telling that you used a coupon, as eBay just pay them for the item as usual. Coupons are good for sellers as they attract more buyers to eBay, meaning that they get more bids on their auctions. After all, why would they object to getting more money without you actually having to pay it?
Since you’re interested in making your eBay shopping more affordable, you might be interested to know that you can now buy eBay items on credit. Our next email will tell you all the details of eBay’s new ‘Buyer’s Credit’ program.
Tips on Making Money on eBay, Not Losing It
Are you interested in becoming an eBay seller or are you a relatively new eBay seller? If so, you may still be learning the ins and outs of eBay. Selling on eBay is a great way to make money on the side or even enough to support yourself, but you have to be successful at what you do. Unfortunately, it can take time to fully learn the ins and outs of eBay, particularly how to become a profitable eBay seller, until now. Below some helpful tips are outlined; tips that you won’t necessarily find explained on eBay.
eBay sellers are all required to pay fees to list their items for sale on eBay. You are charged two separate fees, a listing fee or insertion fee and a final value fee. For the final value fee, you are charged a percentage of the price that your item sold for. The insertion fee or listing fee is figured out a little bit differently. Instead of being charged a percentage, you are charged a set amount. For instance, at the current moment, it costs .20 to list an item up to .99 cents and .40 to list an item for sale between $1.00 and $9.99, and the fee scale continues up in a similar fashion. Please remember that this is just a sample. eBay regularly changes their fees; therefore, you are urged not to rely on the aforementioned fee samples.
Although eBay sellers must pay the eBay fees mentioned above, many do not take the time to thoroughly understand those fees. You are advised against doing that, as it may end up costing you money. For instance, many of the price ranges for eBay’s insertion fee scale ends at .99 cents. For you, this is a great opportunity to save money, but you must know how to do so. As stated above, if you list one of your items at $9.99, the sample insertion fee would be only .40 cents. Did you know that if you listed your item for $10.00, your insertion fee could jump up to around .60 cents! An extra .20 cents just for a penny is pretty expensive, especially if you list a number of eBay auctions that way. Before listing items for sale on eBay again, examine eBay insertion fee sale and see how you can easily save money, sometimes by just shaving a few cents off your asking price.
It has often been said that to be a successful eBay seller, you need to have good product descriptions and clear digital pictures of the item or items that you are selling. Of course, having a number of pictures in your eBay listings is a great way to increase your chances of making a sale, but it can be expensive doing so. eBay allows sellers to post one picture for free. Additional pictures can be purchased for a small fee, but that small fee can add up overtime. For that reason, many eBay sellers limit the number of pictures they put in their auctions; however, you do not want to do this. Instead, you will want to examine photo sharing sites. Photo sharing websites, like PhotoBucket are a nice, fee way to add more pictures to your eBay auctions. Register with a photo sharing site, like PhotoBucket, follow the instructions and you should be saving money in no time at all.
The above mentioned ways are just a few of the many ways that you can save money on eBay, not lose it. In all honesty, you should do a little bit of research first. Using the internet is a great way to research selling on eBay, as many other eBay users will share their money making secrets with you, free of charge.
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Art Auctions on eBay
I’ve been looking at art auctions on eBay all day today. I have found some wonderful things. I browsed the Art category and chose the subcategory of self-representing artists.
I like what I see for sale. Art auctions on eBay are a great way for an unknown or even a known artist to sell their paintings. I found some nice paintings in the featured section.
Since I was looking at art auctions on eBay, I used the option to just view the picture gallery. I’m glad I did that because I really just wanted to see the art, not the title of the auction. What immediately caught my eye was all of the bold colors.
On the first page of image results of art auctions on eBay, there was a beautiful painting of a martini. I think that martini images seem very classy to me. I can visualize this painting in the home of someone with a glass coffee table and a leather couch!
The virtual foot traffic that art auctions on eBay gets is incredible. The artist can get so much more exposure to so many more people than hanging their paintings in galleries. It is just such a good way to get discovered.
I did think it was a little funny when I saw art auctions on eBay listed for 99 million dollars. The artist wants to make history by breaking the world record for the most paid for a painting by a living artist. The record is currently forty million dollars.
There was another art auction on eBay that really caught my eye. The artist was Kelly Shanks and she lives in Boston. The painting that I saw was done in an impressionist style and called Neon Rain. It is part of her New Orleans series. I liked it a lot.
I found an art auction on eBay for a painting entitled The Egg Eaters. It was really odd and didn’t exactly suit me. I tried to imagine where it would end up hanging. I think that fantasy art just can’t hang everywhere. I can see this hanging in an upscale gaming store or in a bachelor pad.
The funniest art auction I saw on eBay was for a folk art rendition of a Jack Russell terrier. I can only imagine that a dog lover should own and display this. The dog looks like he is about to jump up on me!
I found a landscape that I really liked when I was looking through the art auctions on eBay. The piece was called Red Barn under Praire Clouds. I think that if this was hanging in my bedroom, I might never get out of bed. I love to watch clouds.
I guess I just don’t understand abstract art. I think if I understood it, I could appreciate it. I found an art auction on eBay for an original painting called Beige Dancelines #2. The artist says that it is an abstract dancing figure. I just can’t see anything but an oversized ear.
There were so many photos to look at when I was searching on eBay for art auctions. I think that my tastes really run to realism and landscapes. I especially liked a painting of Alaska by Hunter Jay. The blues in the picture were really nice; I’ll bet that this painting is wonderful in person.
My mother-in-law has been decorating her house slowly. I found a really nice art auction on eBay for her that would fit her likes. The painting depicts a tree at sunset and is just beautiful. The artist has a lot of auctions and I really hope that she sells a lot. She is very talented.
The only other art auction on eBay that I spent a lot of time looking at was a painting of red tulips against a yellow sky. I’m not sure why I was so taken by this painting. Tulips are my favorite flower. The tulips in this painting are just suspended in the center. They just seem to hang there magically. I really liked this depiction of my favorite flower.
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Stained Glass Art Auctions
I have found some really beautiful pieces of artistic stained glass at art auctions. The worship committee at my church asked me to find some church window stained glass when I went to an art auction last fall. I found an excellent piece for them that was framed and 73” X 38.5”. The congregation loved it.
I found some wonderful stained glass at an art auction for a client that was trying to complete his new kitchen. The three windows I won were exactly right for him. The stained glass had a Victorian star design in shades of blue. The borders were all beveled and the piece was hand cut and soldered.
The modern stained glass windows sometimes come sandwiched between two pieces of tempered glass to protect them for years of use. The windows I bought at the art auction were framed in vinyl. Each of the stained glass windows was 30” X 30”.
Stained glass art auctions always include lampshades. I went through a period of time where I purchased every stained glass lampshade I would find at an art auction. I am a little more discerning, now. I found a stained glass lampshade not long ago that I purchased for my mother.
My mother just redecorated her bedroom in green and mauve. The stained glass lampshade that I found for her only had variations of those two colors running through it. It was perfect for her and she really liked it when I gave it to her.
I had a call from a client last week that asked me to find a piece of stained glass to hang in a picture window. She always had a curtain hanging over that window, so I had trouble picturing what it looked like. I stopped by her house and chatted with her before I went to the art auction so that I could get better idea of what would delight her.
I talked with this client for awhile and found out that she used to grow roses competitively, but that since her arthritis had gotten worse, she was no longer able to garden. She had a curtain hanging over that window so that she wouldn’t have to look into her bare backyard. I instantly knew exactly what kind of stained glass art piece she needed.
The art auction was a lot of fun and I found a large oval stained glass piece to hang over the picture window for my client. It was almost three feet tall and just under two feet wide. The red roses done in stained glass were just magnificent. She was so happy after the stained glass was delivered; she thanked me with coffee and bagels.
She hired me again to find a special piece for her bedroom window. She liked the idea of replacing the curtains in her home with stained glass pieces of art that I could find for her at art auctions. I looked at the way her bedroom was decorated taking special notice of the colors she used.
I found a fantastic stained glass piece for her at the art auction of a peacock with lavender in the background. It fit really well with her existing decorating. She hired my son to hang this piece for her. She was pleased with his work and has promised him future jobs that require more strength than she possesses.
I was asked by a friend of mine to find a special piece of stained glass for his office. I went to three art auctions before I could find something that felt right. His taste and furnishings run the direction of more contemporary than most pieces of stained glass usually represent.
The third art auction I attended had a contemporary piece of stained glass art that depicted a landmark in Anchorage, Alaska. I did not know it at the time, but my friend had family in Alaska and was actually familiar with this landmark. I purchased it because I liked the style and the coloring, but it turned out to be an even better choice because of its subject matter.
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EBay Title Writing Tips.
Trying to be help your buyers find your auctions can be a truly daunting task. Most people only search eBay by title, not by description, and that means that you only have those 55 characters of the title to cover all the possible search terms. That’s not easy. In this email, I’ll give you a few pointers.
Don’t bother with eBay clichés: There are plenty of eBay auction titles that say things like “Super rare camera wow look low price”. These are stupid things to put in your title, as no-one is going to search for them.
Think like a buyer: If you were looking for your item, then what exactly would you type into that box? If you think it’d help, try searching yourself to find someone else selling your item. What were the first things you thought of typing?
Think like other sellers: Keep an eye on which sellers are doing best with items like yours, and try to copy their title styles – if it works for them, it can work for you.
Be specific: You should be sure to write the item’s brand and specific model number in the title, as people will often search only for this information. Make sure that you also say exactly what the item is.
A Few Examples.
Here are a few examples of good titles. They’re real, and they’re on eBay right now, making their sellers money. So what makes them good?
“Dell Latitude Laptop P3 500mhz Notebook PC Computer”
If you know about computers, you’ll know instantly what this auction is selling. It has manufacturer (Dell) and product line (Latitude), followed by a few technical specifications (P3 500mhz is the processor speed). Notice also that the title includes the four words ‘laptop’, ‘notebook’, ‘PC’ and ‘computer’, as the seller wants people looking for any of those words to see his auction.
“OASIS Don’t Believe the Truth CD Album (New)”
This auction for a CD is well formatted: it gives the artist name in capital letters, followed by the album name. It then manages to include the two key words ‘CD’ and ‘album’, as well as the word ‘new’ – that means that anyone searching for ‘new oasis cd’, ‘oasis new album’ and so on will find this auction.
“1840 Penny Black stamp, certificate, four margins”
Here’s a slightly more obscure one, from the exciting world of stamp collecting. A penny black is one of the oldest and most famous stamps. It uses a few key words that collectors will consider important: ‘four margins’ indicates that the stamp has been cut out with some margins around it and so isn’t damaged, and ‘certificate’ tells you that the item has a certificate of authenticity – it’s a real penny black. Remember to use every bit of space to squeeze in as much important information as you can in the title.
So now that you’ve written a winning title, you need to start on a great description. The next email will show you how.
Introducing the New eBay “Buyer’s Credit” Program.
In an effort to compete with more ‘traditional’ shops, eBay has started to offer finance agreements though PayPal for expensive items. This means that, if the seller decides to offer it, you can now spread the cost of an item into affordable monthly payments.
This is good for buyers, good for sellers, and good for eBay. Buyers can get the kind of credit agreements they’re used to in shops. Sellers can make their items more attractive to buyers who might not have all the money then and there, but eBay still pays the sellers upfront – they don’t have to wait to be paid each month or anything like that. Buyers make their monthly payments to PayPal’s credit provider instead.
The APR of the Buyer’s Credit program is currently 12.9%. You can pay back $999 or more over 12 months, or $1,999 or more over 24 months. There are also interest-free options for purchases of $199 or more over 3, 6 or 12 months.
The reason why some of these credit offers sound better than others is that it is up to the seller to decide how good the credit offer should be and pay extra to PayPal to offer it. To give their buyer the best promotion, for example, of no interest for twelve months, the seller must pay 3.75% of the item’s cost to PayPal.
Basically, this means that sellers pay less when the buyers pay interest, and sellers pay the cost of the interest on the interest-free offers. PayPal makes its interest either way, buyers are happy to get credit, and sellers are happy to sell more.
Can I Get This Credit?
On items over $199, Buyer’s Credit is now being automatically offered to buyers in the USA only. Just click the link when you buy something for more than $199 and you will be taken through the application process, which includes a 30-second check on your credit history. Then you just go through the buying process as normal, and you get your item before you’ve paid a penny.
Why are eBay Offering This?
eBay say they want to “level the playing field”, to allow eBay businesses to compete with the big chain stores, and they also want to promote PayPal as a payment method. Relatively few buyers can afford the more expensive items on eBay all at once, and so the introduction of Buyer’s Credit seems likely to significantly increase prices and sales at the higher end of the market.
It is worth noting that you can use Buyer’s Credit anywhere PayPal is accepted, not just on eBay. PayPal say it’s “like a credit card – minus the card!” You don’t get a card number – you can pay with credit with just your email address and password.
The only thing left to do now, then, is find the best deal for that really special item – the expensive thing you’ve been wanting for ages but could never afford. But how can you be sure you’re getting the best price? Try our tips and tricks for eBay searching, in the next email.